trillium health partners foundation
senior copywriter - marketing
Position Overview
Organization: Trillium Health Partners Foundation (the “Foundation”)
Title: Senior Copywriter (Marketing)
Reports to: Director of Communications
Location: Hybrid Work Environment (1x a week in office), when in office: 2085 Hurontario Street Suite 401, Mississauga Ontario
Is This You?
You’re a talented marketing writer that can craft compelling, high impact copy for mass and direct response campaigns across various channels (email, web, SEO, direct mail, print, social media, print, radio, etc.). You know how to develop compelling subject lines, headlines, call-to-action (CTAs), as well as long and short-form copy that drives engagement and conversion. You leverage consumer psychology, persuasive writing techniques and the ability to drive measurable actions – whether it’s clicks, sign-ups, donations or engagement to recommend A/B testing and optimization options for content.
As a service provider to a variety of internal teams, you recognize the importance of asking appropriate questions to ensure your writing tells the best possible story and drives the highest possible response, while delivering writing materials in a timely fashion. You supplement client briefs by researching target audiences, understanding donor pain points and user journeys, and staying on top industry trends and competitive insights.
You have experience writing for direct response, with a digital first-mindset, ideally in the non-profit sector. You have previous experience with taking complex content and breaking into a simple format that drive a compelling narrative.
You are resilient, creative, and not afraid of a challenge. You thrive in an environment where teamwork is paramount, and collaboration is expected. To that end, you welcome editing and revisions to your work.
You possess a high emotional intelligence and are team oriented. Your peers would say you are a consummate professional and you are trustworthy with sensitive information.
Is your curiosity piqued? If so, please keep reading…
The Organization
Trillium Health Partners Foundation (the “Foundation”) was formed in 2013 within the amalgamation of two exceptional foundations: Trillium Health Centre Foundation and The Credit Valley Hospital Foundation. Trillium Health Partners serves the 1.5 million residents of the communities of Mississauga and west Toronto; Halton and Peel regions.
Working with Donors, the Foundation is dedicated to raising the critical funds needed to address the highest priority needs of Trillium Health Partners’ (the “Hospital”) three sites: Credit Valley Hospital, Mississauga Hospital, and Queensway Health Centre and more specifically in the areas of building and revitalizing patient spaces, equipment, and technology; and research, education, and innovation. The Foundation’s mission is to inspire and partner with the community to invest in how health care is delivered in this region.
The Foundation has undertaken one of the largest comprehensive campaigns in the healthcare sector that will deliver the local share of a significant two-site hospital expansion (announced in the 2021 provincial budget); fuel research, innovation and education that will help to alleviate some of the systemic issues plaguing the healthcare system; and generate funds for all programclinical areas in support of the Hospital’s strategic priorities.
The Vision: A Health Care Movement
In the next 20 years, no hospital in Ontario will face more demand than Trillium Health Partners. That’s why the Hospital has developed a ten-year strategic plan to create a new kind of healthcare for a healthier community. The plan will develop clinical programs and partnerships that think and act differently, helping to deliver more than exceptional hospital care. The vision is not to just to build more health care, but to build a healthier community and healthcare system that put patients at the center and ensures no one is left behind.
Trillium Health Partners is learning, growing, and innovating so that it can care for more people. The Hospital is re-inventing healthcare across the system by engaging patients in their own care decisions, by increasing access and reducing wait times, and by extending services into the community. The Hospital is also working with partners to serve its patients before and after they need the hospital. This plan looks beyond building a bigger and better hospital. The Hospital is changing how and where it delivers care to the community at every stage of life. Trillium Health Partners is creating a new kind of health care for a healthier community. When complete, Mississauga will be home to Canada’s largest hospital.
The Position
The Senior Copywriter will report to the Director of Communications. As an enabling partner they will work on and with a team of Marketing Managers, Designers and a PR and Corporate Communications Associate to produce the written narrative, copy edit and develop materials that help secure/drive donations, steward donors and drive brand awareness. They are a gifted writer who will focus on developing engaging materials for a mass audience. The channels they will write content for include emails (mass and targeted), website, digital ad copy and SEO, traditional ad copy (video, radio, print, billboards), collateral and signage (brochures, post cards), annual reports, CEO & Board Messages, promotional content and newsletters. The successful candidate will have a wide range of writing, editing, proofreading and project management experience. Preference will be given to candidates with prior experience in a hospital foundation, health-related charity or another health care or non-profit context.
Primary Accountabilities
Research and write effective, persuasive and accurate long and short-form copy on complex topics for diverse audiences as needed. Includes proposals, patient stories, website copy, e-news copy, letters, stories, digital marketing collateral, impact and annual reports, speaking notes, profiles, brochures, sell-sheets and more. Will work in partnership with the in-house designer on pieces presented in designed format such as proposals, brochures and stewardship reports. Develop SEO-optimized content for web pages, blogs, and landing pages to enhance organic search visibility.
Excels at writing direct mail pieces that are clear, engaging, and persuasive, ensuring alignment with the overall campaign strategy.
Responsible for project management of writing deliverables and collaborating with designer and marketing managers to ensure materials are produced in a timely fashion.
Work closely with Foundation team members to understand their audience and refine communications objectives to achieve fundraising goals and support donor retention.
Become a subject expert on the hospital and its programs, adding to the Foundation database of current information. Apply this knowledge to identify new opportunities to tell the story of THP or to engage the support of current or potential donors.
Establish strategic relationships with various program areas within the hospital to identify and fact-check impactful content, translated into language that inspires and reinforces philanthropy.
Stay engaged and current with hospital updates, health care topics and news of relevance to the greater Toronto area.
The Ideal Candidate
University degree in English, communications, journalism, marketing or related discipline.
Proven experience writing direct response copy for digital and print marketing channels.
Strong analytical mindset to interpret campaign performance data and optimize copy accordingly.
Minimum of 5 years’ experience writing in a professional environment. Preference given to experience in a hospital foundation, but any combination of health care sector, fundraising, journalism and/or agency work will be considered.
Outstanding written and oral communication skills. (Select candidates will be asked to submit a portfolio of written work as well as perform a written exercise).
A natural storyteller with strong interviewing skills who is comfortable with Foundation and hospital executives, physicians, donors and patients.
Ability to work independently and efficiently in a busy environment managing multiple projects, shifting priorities, and tight deadlines.
Proficient at obtaining supporting information/research/data that is accurate, verifiable, and meaningful, within the hospital, health sector and more broadly.
Strong organizational and project management skills with a strong personal commitment to excellence.
Excellent editing and proofreading skills with keen attention to detail.
Flexible and adaptable team player with excellent interpersonal skills.
Application Instructions
If you are looking for an outstanding challenge and the opportunity to work with a great team for a very important, uniquely focused organization then what are you waiting for? Apply now!
Trillium Health Partners Foundation is committed to fostering a healthy and positive work environment in accordance with applicable legislation, including the Occupational Health and Safety Act and Regulations, as well as the organization’s policies and procedures. We will accommodate your needs under the Ontario Human Rights Code. Please advise Lindsay Preston if you require accommodation.
Trillium Health Partners Foundation is committed to reflecting our country’s diversity and strives for inclusion. We are pleased to accept applications from underrepresented groups and encourage applications from Indigenous persons, members of the LGBTQ+ community, new immigrants, and persons with disabilities. We encourage candidates of all backgrounds to apply.
Please send your Cover Letter and CV to Lindsay Preston (lindsay@phcap.ca) by April 25, 2025 at 5pm ET. Please include two work samples alongside your application.
This job posting is an existing role within the organization. Thank you to all for your interest, but only candidates who move forward in the process will be contacted. At the end of the search process, all interviewed candidates will be informed of the outcome of their application.
Compensation will be discussed and shared with qualified candidates. We thank you for your interest in this opportunity. Please note that only qualified respondents will be contacted.