Vice president, marketing & development of social

Position Overview

Title: Vice President, Marketing and Development of Social Business

Organization: Shorefast Social Enterprises Inc. (Social Businesses), but with responsibility across all of Shorefast Foundation’s operations

Reports to: Zita Cobb, Founder & CEO

Location: 26 Duncan Street, Toronto

Direct Reports: Toronto: 2 Marketing & Communications personnel & 2 Business Development personnel Fogo Island: Creative and Communications Manager; Graphics Designer; Loyalty Coordinator

Key Internal Relationships: Board of Directors and its committees; Senior Leadership Team (CEO, Design & Development, VP Operations, CFO); Leaders of each of Shorefast’s Social Businesses (Fogo Island Inn, The Woodshop on Fogo Island, Fogo Island Fish); Leaders of Shorefast’s Charitable Programmes; Economic Development Partnerships (Fogo Island Arts, New Ocean Ethic, Geology at the Edge, Academic Residencies, Micro lending, Boat Building, Vernacular Architecture & Eco-tourism)

Key External Relationships: Media outlets (including social media platforms); Relevant off-island buyers and potential buyers of Shorefast Group products and services; Town of Fogo Island; Fogo Island Co-operative Society Ltd.; Province of Newfoundland and Labrador ministries of Tourism, Culture, Industry and Innovation; Transportation and Works; Children, Seniors, & Social Development; Municipal Affairs & Environment (and others as appropriate); Select community/business partners as designated over time; With the CEO: select researchers, academics, community development practitioners across Canada and globally who are interested in Shorefast’s approaches and accomplishments in developing Social Businesses in support of community

The Role

Reporting to and working closely with the Foundation’s President and CEO, the Vice President Marketing and Development of Social Business serves as a key member of the Foundation Executive Team and provides strategic leadership, oversight, and monitoring to Marketing and to strengthening, expanding, or advancing established or new Social Businesses in support of the Foundation’s goals as a Social Enterprise. At the core of the combined role is the development of the complex reciprocity between reputation and accomplishment: the greater the accomplishment, the greater the reputation; the greater the reputation, the more opportunities arise for development.

Click here to read the position specification.